There’s good news and bad news this month.
1. Our Blog
In April, we added 68 posts to the website, for a total of 809 posts since going online on June 11, 2010. Our comments went up by 600 in April for a total of 3,453.
2. Our Readership and Web Traffic
Our full traffic statistics are printed below, but here is a quick summary: In April, we had 58,037 visits (down 4,040 from 62,077 in March, a small drop of 6.5%). We had 20,091 unique visitors (down 9,677 from 29,768 in March — this is a huge drop of 32.5%). These visitors looked at 223,291 pages (which is up 3,238 from 220,053 pages in March, an increase of 1.47%) and racked up 2,729,449 “hits” (which is also up 244,448 from 2,485,001 in March, an increase of 9.83%). Our bandwidth usage also went up from 52.21 to 54.65 gigabytes, an increase of 4.6%.
|Month||Unique Visitors||Number of Visits||Pages Viewed||“Hits”||Bandwidth|
I learned an important lesson in April: The amount of visitors to this website is directly proportional to the amount of time I put into it. In April, we published a total of 46 substantial items (we also published 22 other items that I count as insubstantial, such announcements and translations of our articles that I am archiving on the site but that do not appear on the front page). In March, we published 64 substantial items, which means that we are down about 28% from March. Our traffic statistics reflect that.
Although we are down only 6.5% in total visits, we are down 32.5% in terms of unique visitors to the website. This means that although significantly fewer people came to the site last month, we still had almost the same number of visits. Throughout the site’s history, the ratio of unique visitors to visits has been 1 to 2: Every unique visitor averages 2 visits. Now the ratio is close to 1 to 3: Every unique visitor averages close to 3 visits. Moreover, the amounts of pages viewed, hits, and bandwidth usage all went up, meaning that our visitors are spending more time on the site reading.
What does this all mean? A significant percentage of our unique visitors are drawn by adding new material to the site, material that draws them in through Google and other search engines. A very high percentage of these people quickly determine that Counter-Currents is not offering what they are looking for, and they leave the site. In previous months, about 50% of our readers come directly to Counter-Currents from a bookmark on their computers. Last month, that number was 65%. This explains why we had a significant drop in unique visitors yet increases in the utilization of the site content. In short, although the quantity of visitors and visits were down, the quality was probably up.
3. “You’ll Be Ruined”
OK, but you might be wondering: Why did I put less time into Counter-Currents in April? The answer is simple: I needed to make money. I started working on Counter-Currents full time on April 23, 2010. The site went online on June 11, 2010. Since then, I have been burning through my savings, selling off possessions, and running up debts, putting all of my time and energy into Counter-Currents, hoping that it would generate enough money to sustain me before my capital was used up. In March, I crunched the numbers with a friend and he said, flatly: “You’re using up capital faster than you are generating new income. If you don’t stop this now, you’ll be ruined.” So starting late in March, Counter-Currents has gone from a full-time to a part-time job. And the numbers reflect it.
I had hoped that this change would be invisible to our readers, that Counter-Currents would not lose momentum. I had hoped to get other individuals to take up some of the slack for me by committing to write regular articles. So far, only Andrew Hamilton and Jeff Costello have come through.
If you were thinking about writing for Counter-Currents or donating, now is a very good time to do so. We need to recapture our momentum and keep our truth marching on.
4. Speaking of Donors
There are now 29 individuals making monthly donations to Counter-Currents, up from 27 last month, and eight additional donors have sent non-recurring donations. That is 37 people. Thank you for helping us to survive and grow.
The 37 individuals who have made donations to Counter-Currents are just over 10% of the people who are on this mailing list, and the mailing list is a small fraction of our regular readers. We call the group of people who have made, or pledged to make, donations of $120 or more in a year “the Vanguard”: they went first. They did not wait to follow others. There are 33 so far, which is less than 10% of the 341 people on this list.
If you have been thinking about supporting our efforts, now is the time to begin. Consider beginning at just $10/month (the price of 2 visits to Starbucks — and you should not be patronizing the Zionist Schultz anyway).
You can make two different types of donations:
- A single donation of any size.
- A recurring donation of any size.
To make a donation, click http://www.counter-currents.com/donate/ 
One incentive to join the Vanguard is that we have decided to limit the deluxe hardcover edition of our annual journal North American New Right to 200 numbered copies, which will be available only to Vanguard members, i.e., donors who give $120 or more in a given year, either in lump sums or by monthly donations.
The donation page also explains other incentives available to monthly donors: http://www.counter-currents.com/donate/ 
5. The Amazon.com Affiliate Program
I also want to thank those of you who have been using Counter-Currents affiliate links to make your purchases at Amazon.com. If you follow one of these links and make a purchase, Amazon.com gives Counter-Currents a referral commission at no additional cost to you.
In April, 141 items were ordered this way, and Counter-Currents received just over $376 in commissions, 7% of the purchase price. This is particularly impressive, given that only a small percentage of our readers are actually using these links—only around 10% of the people on this newsletter list. (This is an estimate. Amazon.com protects your privacy even when you buy through an affiliate link.) If everyone reading this were to take part in this program, our support would grow considerably.
If you have Amazon.com bookmarked on your computer, click the following link and then replace your bookmark with the page that appears. This will allow you to go directly to Amazon.com, and Counter-Currents will receive the same commission.
This link takes you to the Non-Fiction Books page. For some reason, Amazon.com will not allow us to construct a link to their home page. Also, we cannot build links to Amazon.com stores outside the US. If there is a particular Amazon.com page to which you usually go first, email me  and let me know, and I will happily construct a custom affiliate link for you. It is that important that we make it easy for you to participate.
Note: The affiliate link gives Counter-Currents a commission on anything you buy on Amazon.com, on any page, so long as you enter Amazon through one of the links.
Our new edition of Ward Kendall’s dystopian science-fiction novel Hold Back This Day is now at the printers. The volume now has a splendid new cover designed by Kevin Slaughter. The release date is May 20th, 2011, and you can pre-order it by clicking here .
7. Our Next Titles
Now that Hold Back this Day is in press, I am readying the first volume of North American New Right for the press. After that, finally, will be Kerry Bolton’s long-awaited Artists of the Right.
Other books in the works include titles by Julius Evola, Alain de Benoist, Collin Cleary, Edmund Connelly, and Trevor Lynch, plus new titles from Michael O’Meara and Greg Johnson.
8. I Continue to Write
In addition to my editorial work, I personally wrote 11 new posts, six of them quite substantial (for a total of 80), and I did 2 new translations (for a total of 39).
In April, I decided that I needed to focus more working through the shelf of books I have been planning to review. After all, this blog cannot really spark a North American New Right unless it faithfully reviews all the New Right material that is appearing in English.
9. Our Articles Continue to be Reprinted
In April, 3 more of our articles were published on Robert Steuckers’ Euro-Synergies , the leading European New Right blog. A total of 91 articles have now been reprinted at Euro-Synergies, more than 10% of our total output of 809 posts. For a full report, click here .
10. Our Articles Continue to be Translated
In April, 10 more translations of articles from Counter-Currents appeared in German, Czech, and for our first time in Swedish, and others may well be out there. We now count 71 translations into German, Russian, Swedish, and Czech. For a full report, click here . We would love to encourage more translations. Please contact us if you would like to translate material for Counter-Currents.
Since websites come and go, and we do not want these translations to be lost, we are continuing to bring these translations online here. On the right hand sidebar of this site, below the heading English Translations, we have added a new heading Other Translations, with subheadings by language. Eventually, all foreign language versions of Counter-Currents articles will be archived here.
11. April’s Top Ten Articles (with date of publication and number of readers)
- Greg Johnson, “Debate on the Northwest Imperative,” April 11: 5,616
- Jared Taylor, “Jared Taylor on the Prospects for Secession Today,” April 12: 1,731
- Richard Hoste, “The Coming Chinese Superstate: Richard Lynn’s Eugenics,” April 7: 1,676
- Jef Costello, “Against Happiness,” April 1: 1,673
- Greg Johnson, “The Burden of Hitler,” April 20: 1,667
- Richard Hoste, “Answering Objections to Eugenics,” April 14: 1,654
- Irmin Vinson, “Some Thoughts on Hitler,” April 20: 1,650
- Greg Johnson, “Codreanu’s The Prison Notes,” April 15: 1,643
- Trevor Lynch, “Selfish Bastards: Atlas Shrugged, Part 1,” April 19: 1,592
- Andrew Hamilton, “Robert Harrison and Confidential,” April 18: 1,580
12. New in Our Bookshop
We have now added all three volumes of Tyr: Myth, Culture, Tradition to our bookshop. Click here .
Collin Cleary, one of the founders of Tyr, just published his first Counter-Currents/North American New Right article here . And later this year, we will bring out a collection of his essays.
April truly was the cruelest month. But there is still every reason to think that Counter-Currents — and our movement as a whole — will continue to grow. We are in harmony with truth, events continue to argue in our favor, and we will continue to write and publish and reach new minds.
Thank you again for your loyal readership and support.
Counter-Currents Publishing Ltd.
& North American New Right