Counter-Currents is experiencing a bit of a cash crunch, so I have penned the following special appeal.
Ideas matter. If you want to know why the whole political spectrum moves ever Leftward , dragging white lands deeper into racial and cultural decadence, it is because of the dominance of Leftist values, which guide politics, education, journalism, and the creation of culture.
Social life is the product of innumberable decisions, which are guided by ideas about what we think is right, desirable, and possible. The creation and propagation of these ideas has an institutional matrix: universities, think tanks, charitable foundations, and academic publishers, all of them non-profit institutions lavishly subsidized by those who understand the importance of ideas in maintaining and advancing their cultural and political hegemony.
The reason why virtually every white nation is on the path to extinction is simple: most whites no longer believe that proud, flourishing, homogeneously white societies are moral, desirable, or even possible, and until a sufficient number of whites think otherwise, change cannot happen. The aim of Counter-Currents Publishing and our webzine/print journal North American New Right is to deconstruct the hegemony of anti-white ideas and construct and propagate the alternative, pro-white ideas that are necessary if whites are to regain control of our destiny. But just like our opposite numbers on the Left, we are dependent on the generosity of our readers.
What kind of people donate to Counter-Currents? We respect our donors’ desire for privacy, but based on the information they volunteer, they break down like this.
The largest single group are college students, who give us $10 or $20 a month and buy our books religiously. It takes a tremendous amount of committment to donate to a cause when one is in college, since college students generally are accumulating debts rather than assets. But that is the idealism of youth, and we are tremendously grateful.
The next largest group are professionals: doctors, lawyers, ministers (some think that we are doing God’s work even if I don’t agree), professors, psychotherapists, etc. They generally give in the $20 to $50/month range.
A slightly smaller group consists of blue and white collar workers, whose support also falls in the $20 to $50/month range.
A fourth category are business people and investors, who tend to give larger, one-off donations.
We also have donors who are the housewives and retirees.
If you are not yet a Counter-Currents donor, please consider joining them. If you are a past donor, please renew your support. Our webzine has beem growing dramatically (see our most recent Newsletter  for statistics), and our well-edited, attractively designed books are finding ever-wider audiences. Your support today can help sustain and increase that real momentum.
There are seven ways you can help Counter-Currents, three of which cost you money, four of which cost you nothing but time:
1. Making a One-Time Donation 
3. Buying Our Books  (Yes, some of our regular readers do not buy our books, since they can get most of their contents online for free!)
4. Our Amazon Affiliate Program 
5. Remembering Us in Your Will 
7. Donations in Kind 
For more information on each option, just click the hyperlinks in the list above.
Thank you for your loyal readership and support.
& North American New Right
Amazon.com’s Affiliate Program allows you to earmark 7% or more of the price of your Amazon purchases to Counter-Currents at no additional cost to you.
Amazon Affiliate links are embedded throughout our articles and reviews. Just about every time you see a hyperlinked book, CD, or movie title, it is an Amazon link. Just click through to Amazon and start filling your cart, and Counter-Currents will receive a percentage just for referring you.
There is also an Amazon Affiliate link on the top of the right hand navigation bar, just below the Video of the Day.
Note: As long as you enter Amazon through one of our referral links, Counter-Currents receives a commission on anything and everything that you purchase, not just the specific items we link.
Furthermore, you can use the Counter-Currents Amazon Affiliate link without visiting Counter-Currents first. It’s easy: If you have Amazon.com bookmarked on your computer, click the following link and then replace your bookmark with the page that appears. This will allow you to go directly to Amazon.com, and Counter-Currents will receive the same commission.
For some reason, Amazon.com will not allow us to construct a link to their front page. If there is a particular Amazon.com page to which you usually go first, email me  and let me know, and I will happily construct a custom affiliate link for you. It is that important that we make it easy for you to participate.
For our supporters in Europe: We can construct Amazon Affiliate links for the UK, Germany, France, Spain, and Italy Amazon stores. Please email me  for more details.
Once Again: The affiliate link gives Counter-Currents a commission on anything you buy on Amazon.com, on any page, so long as you enter Amazon through one of the links.
Please consider a bequest to Counter-Currents in your will. All it will cost you is a bit of your time. There are two sorts of bequests that are most helpful to our work: (1) money and (2) items of historical significance to our movement, such as books, papers, etc.
The wording for such a bequest can be quite simple: “I hereby bequeath ___ to Counter-Currents Publishing Ltd., PO Box 22638, San Francisco, CA 94122, USA.”
Or the wording might be something like this: “To further the work of Counter-Currents Publishing Ltd., PO Box 22638, San Francisco, CA 94122, USA, I bequeath the remainder of my estate, free of all death taxes, creditors’ claims and expenses of administration of my estate, for discretionary use in carrying out its aims and purposes.”
Depending on your bequest, your attorney might be able to advise more appropriate wording.
We do not recommend leaving historically significant books and papers to libraries and universities, for the simple reason that libraries are the world’s greatest destroyer of books, particularly politically incorrect books. The most egregious example of this is the Library of Congress in Washington, D.C., which, when it received several thousand books from Adolf Hitler’s personal library, kept a book only if they didn’t already have another copy of it. The rest were dumped in bins for used booksellers to rummage through. Any that were left unsold were probably burned or pulped.
University libraries will often preserve rare books and papers, but only at the expense of making it virtually impossible for anyone to read or copy them. For instance, the University of Edinbugh holds the sole manuscript of one of Anthony M. Ludovici’s books, a memoir of his years as a farmer entitled The English Countryside, which Ludovici wished to be published after his death. He even left money in his will to pay for it. But his executors kept the money and gave the manuscript to the university, which refuses to allow anyone to copy it, so this book will never be published and will be read only by a tiny handfull of people.
Counter-Currents is committed to preserving and making historically significant books and papers available to the public, hence we maintain The Savitri Devi Archive  and the Anthony M. Ludovici  site.
Please contact us  if you wish to discuss a bequest.
- The most important way to promote our books is to give them positive reviews at Amazon.com.
- Also, please recommend our books on Facebook and other social networking sites.
- The most important way to promote our articles is to recommend them through Facebook and other social networking sites and to post links on forums and discussion threads.
There are many ways that you can make donations in kind to Counter-Currents.
The most important donation in kind is to provide new content for the Counter-Currents/NANR webzine by:
- Writing articles, reviews, etc.
- Conducting print and audio interviews
- Producing videos
- Transcribing audio lectures and interviews
- Translating important pieces into English
- Translating our pieces into other languages
- Recommending articles, reviews, and videos from around the web
Other useful donations in kind include:
- Helping us to organize a meeting in your town: if there are enough Counter-Currents readers and other interested parties in your area, we will come there to speak, sell books, and help build local community by providing a place for people in the same area to meet, sometimes for the first time.
- Airline miles: we will speak anywhere in the world if you cover our travel expenses.
- Books that we might be able to add to our catalog (multiple copies) or library (single copies)
- Graphic design work for book covers and promotional materials
Please contact us  if you wish to discuss a donation in kind.