Print this post Print this post

Donning a Popular Face:
How the Alt-Right is Winning the Meme War

777 words

The alt-right position on Donald Trump has since the get-go been to use him to further our message. This policy continues to bear fruit, especially through our memes and infamous trolling of Twitter. Our shitposts, effortposts, and textbook raid tactics have successfully and successively stricken ((((journalists)))) across the political spectrum, from conservative outlets like Breitbart and National Review to the decidedly un-conservative New York Times, with Prussian precision. 

You can run “alt-right” as a query into Google News and get results going back months and months. Paid chattering class content creators have written about and continue to write about our memes like cuckservative, echo brackets, and rare pepes.BuzzFeed recently ran an article on the 2016 American Renaissance conference that mentions all of our interconnected ideological platforms, from Trump to White nationalism. Yes, BuzzFeed.

When Trump gets mass media coverage—which has been every day nonstop since last summer—we are prone to get mass media coverage sooner or later as well, because we are his loudest, edgiest, and most articulate supporters on social media. Social media has become a source of news in and of itself for the very lazy journalism industry over the last few years. They skim what other people find interesting, put it into 300-700 words or less of boilerplate, and boom, content. Hundreds of millions of people rely on Facebook’s trending column  or their Twitter feeds for this kind of news, and that some of that news itself is recursively drawn from those trend lists. Nothing has to even happen in the real world—though when it does it will be a huge step—for us to become newsworthy anymore. We just meme things into reality.

It is incredible to realize how far the alt-right has come in just the span of  a year, and it is really to our credit that our digital plan of action was a smashing success. We should give ourselves a round of applause. We were among the few voices who predicted that Trump was going to do well in the primary and had the potential to win it, when most pundits were dismissing him as a long-shot and a joke candidate. He now has enough delegates for an uncontested convention. When the media tried to shame Trump supporters for being too White, we said that was actually a strength. Now some polls show him beating Democrat front-runner Hillary Clinton, whose support base is a mishmash of disparate and competing identity blocs. We said the future of the Republican party was populism or perish. He is the now nominee-apparent and recently said the future of the GOP was literally becoming a “worker’s party.” At that moment, we all sensed a great disturbance in the Schwartz, like six million oy veys echoing at once.

trumpenmasques (1)


We staked legitimacy and authority on the Trump primary campaign and it paid off. We made a point of not only riding his coattails but broadcasting ourselves as we did, making it clear that he was our vehicle and our enemies were mutual. Anyone following the election actively has heard about the alt-right, especially Jews, millennials, and conservatives. I’ve had people I know send me news articles and I have to hold my tongue about how familiar I am with what’s being written about—that I know the goy being quoted, that we follow each other on Twitter, that we’re part of the same circles. It’s a great feel, a testimony to our success in the occult warfare of metapolitics.

We said Trump was a step in the right direction and the best person running for the office, but we insisted his solutions cannot be enough on their own—he is buying us the time and morale that our people so desperately need to awaken their consciousness. That Trump is doing as well as he is means it is more socially acceptable to think of America as a nation, and more importantly, to think about what people constitute that nation and its interests. The Overton window is shifting, and it is going to keep shifting.

As summer arrives and the Cleveland convention dawns on the horizon, we are going to have even more Trump news to work with and turn to our benefit, whether it’s the vile serpents of the GOP bending the knee to their conqueror, or the human detritus that will be rioting outside. And they will riot all the way to November. All of this confirms our narrative, all of it legitimizes our paradigms, and all of it will make our movement grow. And all we had to do was meme magick.


If you enjoyed this piece, and wish to encourage more like it, give a tip through Paypal. You can earmark your tip directly to the author or translator, or you can put it in a general fund. (Be sure to specify which in the "Add special instructions to seller" box at Paypal.)
This entry was posted in North American New Right and tagged , , , , , , , . Both comments and trackbacks are currently closed.


  1. Bradly fighting vehicle
    Posted May 29, 2016 at 8:57 pm | Permalink

    So what next after world war meme is over? What’s our next plan of action?

  2. Antillectual
    Posted May 29, 2016 at 1:20 pm | Permalink

    Good but the real litmus test is the step from virtual resistance to real-world activism. This is going to be a real challenge but I also think that it will eventually be simpler, and come more natural, than many skeptics believe.

    While there is no substitute for courage, it only takes a bit of cleverness to propagate dissidents beliefs without having to fear undue personal repercussions.

    The Alt-Right has demonstrated to have this ingenuity, it just needs to push on forward without falling into the same old stupid traps. What it needs is the right mix between openly defying and ridiculing leftist holy cows on the one side and playing by the political playbook wherever necessary on the other – the right mix between youthful boldness and the level head of adults.

  3. Peter
    Posted May 28, 2016 at 12:50 pm | Permalink

    A widely re-published article, rightfully so, of-course.
    However, I would like to take the occasion to make some general remarks. So “we” are winning; the “meme-war”. So let´s be honest: who is that “we”? It is Andrew Anglin ! And what are the forces that nurture Anglin? It´s something like /pol or so, it´s something like “image-boards”.

    Ok… what do I want to say: I want to say that if there is a victory, it is a victory of CREATIVITY ! And if there ever was a weak point in the whole Right, it is: creativity (at least IMO, it´s my thesis, I may be wrong). And I go further: “creativity” is not only a weak point in the Right, or in nationalism, it is so systematically, inherently. Creativity demands openness, and nationalism is, in a way, systematically non-open. So Anglin´s success is ATYPICAL. It happens DESPITE the Right, not because of the Right. That is: the guys who come up with the creative memes are the guys who are traditionally despised by the Right. It´s basement dwellers, nerds, computer people. Gamers, people who live in a fantasy world.

    I am an ethno-nationalist. I want my people to persist, and therefore, the movement to succeed. That is the reason why I would like to point out important weaknesses.
    But, if I say that the weakness on creativity is inherent to nationalism, can we then succeed at all? My answer is: yes because we have to. Because it is unthinkable that the White Race vanish from the earth. But we have to understand some systematic limitations and find the ways to overcome them.

    The jews aren´t powerful for no reason. They are powerful because they created, over the time of millenia, elite groups. They have become a synonym of change, i.e. of innovation and creativity. Let us not have our enemy hold that trump. Let us use that strength for our cause.

    • Luideraad
      Posted May 31, 2016 at 11:30 am | Permalink

      I don’t think we lack creativity, not at all. It is the left who is not very creative. Their memes suck, their music is crap, their art is hideous, their stories are full of degeneracy and ever more people are fed up with it all.

    Kindle Subscription
  • EXSURGO Apparel

    Our Titles

    Confessions of a Reluctant Hater (2nd ed.)

    The Hypocrisies of Heaven

    Waking Up from the American Dream

    Green Nazis in Space!

    Truth, Justice, and a Nice White Country

    Heidegger in Chicago

    The End of an Era

    Sexual Utopia in Power

    What is a Rune? & Other Essays

    Son of Trevor Lynch's White Nationalist Guide to the Movies

    The Lightning & the Sun

    The Eldritch Evola

    Western Civilization Bites Back

    New Right vs. Old Right

    Lost Violent Souls

    Journey Late at Night: Poems and Translations

    The Non-Hindu Indians & Indian Unity

    Baader Meinhof ceramic pistol, Charles Kraaft 2013

    Jonathan Bowden as Dirty Harry

    The Lost Philosopher, Second Expanded Edition

    Trevor Lynch's A White Nationalist Guide to the Movies

    And Time Rolls On

    The Homo & the Negro

    Artists of the Right

    North American New Right, Vol. 1

    Forever and Ever

    Some Thoughts on Hitler

    Tikkun Olam and Other Poems

    Under the Nihil

    Summoning the Gods

    Hold Back This Day

    The Columbine Pilgrim

    Confessions of a Reluctant Hater

    Taking Our Own Side

    Toward the White Republic

    Distributed Titles

    Tyr, Vol. 4


    The Node


    Carl Schmitt Today

    A Sky Without Eagles

    The Way of Men

    Generation Identity

    Nietzsche's Coming God

    The Conservative

    The New Austerities

    Convergence of Catastrophes


    Proofs of a Conspiracy

    Fascism viewed from the Right

    Notes on the Third Reich

    Morning Crafts

    New Culture, New Right

    The Fourth Political Theory

    Can Life Prevail?

    The Metaphysics of War

    Fighting for the Essence

    The Arctic Home in the Vedas

    Asatru: A Native European Spirituality

    The Shock of History

    The Prison Notes

    Sex and Deviance


    On the Brink of the Abyss

    Beyond Human Rights

    A Handbook of Traditional Living

    Why We Fight

    The Problem of Democracy


    The Path of Cinnabar


    The Lost Philosopher

    Impeachment of Man

    Gold in the Furnace


    The Passing of a Profit & Other Forgotten Stories

    Revolution from Above