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Take the Trumpwear Challenge

TrumpHat1,361 words

I recently returned from visiting friends in Asheville, North Carolina. On my journey home to the third world metropolis that is New York City, I decided to wear my “Trump 2016” tee shirt. The result was fascinating — and leads me to issue a challenge to all my readers.

As soon as my friends dropped me off in front of the tiny Asheville airport (and I mean within seconds), a white, middle-aged policeman came directly toward me, staring me straight in the eye with a very serious expression. “Oh God, here it comes. I knew this was a mistake,” I thought to myself. “I like that shirt,” the man said with a pleasant southern twang, then moved swiftly away.

Inside the terminal I was surprised to find that virtually the entire TSA staff were also white and middle-aged and male. The man at the little stand who checked my driver’s license and boarding pass smiled at my shirt. “Nice shirt you’ve got there,” said the man who herded me through the body scanner. But the pièce de résistance was the guy scooting my bags down the conveyor belt, who insisted on giving me a fist bump.

With an hour to kill before my flight, I had a beer and some fish and chips in the airport’s only restaurant. No one seemed to notice the shirt. On leaving the restaurant, however, I was approached by one of the TSA guys, who neglected his duties for about ten minutes telling me how much he liked Trump, and hated Hillary. “You’re taking your life into your hands wearing that shirt around here,” the man said. He meant in liberal Asheville, which is sort of the Portland of the south.

One thing that was clear from the reactions I got was that all these men admired and respected me for wearing the shirt. And this is almost certainly because they would not have done the same thing themselves. Though they expressed approval, they did so almost sotto voce. The guy who fist bumped me kind of looked around first. And, as I’ve mentioned, the policeman who greeted me at the curb darted away as soon as he’d spoken to me.

I put on the shirt, I suppose, with the intention of shocking people. Once I got to the airport, however, I realized I was actually performing an important service. Now that these Trump supporters have seen someone else wearing Trumpwear, they are more likely to do it themselves. I have emboldened them. And I felt very good about this. Wearing the shirt also forced me to come out of my shell and interact with people. I’m such an introvert and loner I often don’t look cashiers and others in the eye when they greet me or thank me, and I usually mumble out a response, if at all. But wearing the shirt made me a roving Trump supporter: Trump’s man in Asheville, albeit briefly. I had to be friendly. I had to smile. I had to converse.

There are no direct flights from Asheville to New York, so I had to change planes in Charlotte. There I approached an American Airlines ticket agent — another white guy — and asked him for the gate number of my connecting flight. “Charlie Twelve,” he answered brightly, then followed it up with “Man, I’m digging that shirt. I’ve got the hat!” He glanced furtively at his black female co-worker, as I thanked him and set out on the three mile hike to C-12.

I got a few strange looks, but no one was hostile. No one stopped me to tell me how much he hated Trump. Probably the most uncomfortable moment came when I had to catch a cab at Kennedy Airport in New York. My driver was Indian or Pakistani or something. His eyes practically popped out of his head when he saw the shirt. But I wouldn’t describe his look as hateful. Actually, what I sensed was fear.

Gavin McInnes has written a piece for Takimag about wearing his Trump shirt in New York, and it is well-worth reading. He writes: “I thought I’d get sneers, but what I got — almost without exception — was capitulation. When people looked at me, I’d happily return their gaze and they’d inevitably face the ground. They didn’t look disappointed. They looked cowed.”

I would like to issue a challenge to all my readers: buy a Trump shirt or hat or both and wear it out in public, as often as possible.

As has become obvious to all of my readers, there is now an all-out, no holds barred campaign being waged to destroy Donald Trump, and it comes from the Left and what claims to be the Right. The media has abandoned even the barest pretense of objectivity, and honesty. Trump’s words are being deliberately and willfully twisted. Polls are being rigged. And the cuckservatives are, even at this late date, calling for Trump to be dumped. Never before have politicians revealed so nakedly their complete contempt for their own constituents. Each day brings a new attack on Trump, some of them pure fabrications (as in the case of the baby allegedly ejected by Trump from a rally — the mother denies it; the baby could not be reached for comment).

The point of all of this is NOT really to try and drum up support for Hillary. It is to demoralize those who support Trump. Ask a Trump supporter who they think will win the election, and I guarantee you that most will say Hillary. My adventures in aviation have confirmed what I have long suspected: there are a whole lot of people out there who support Trump, but who are keeping it under wraps. Right now, these people feel beaten down. But I made their day. I showed them there are others like themselves, who — unlike them — are willing to openly declare their support for Trump. If more of us do this, then more of us will do this. And more. I would go so far as to say that those of us who support Trump have an obligation to be open about our views. We need to give each other strength. We need to show others that the onslaught against Trump is having the effect opposite of the one intended.

Of course, we must be prudent. The other day, an elderly New Jersey man wearing a Trump shirt was beaten by a man described only as “a man.” The description of the attacker was said to be “vague.” Apparently, the assailant harangued his victim for some time before attacking him. Perhaps the victim didn’t notice his race. (No mention as to whether he is blind.)

My advice to you is not to wear the shirt/hat to the ghetto. I live in an area that is heavily populated by Hispanics (including lots of illegals) and blacks. I will not parade around the hood in Trumpwear. Not only would I be putting my life at risk, it would be pointless: my neighbors are not going to be converted to Trump.

Where should you buy your Trumpwear, in order to take the challenge? Naturally, at That way your purchase is actually a donation to the Trump campaign. Unfortunately, this website takes a long time to fill orders. If you want your Trump shirt NOW, then you can find many on Amazon (but bear in mind that LOTS of people are making shirts and hats, and most of the money does not go to Trump). If you live in New York, you can buy your Trumpwear at Trump Tower itself.

The only rule I am imposing is that, with the exception of the MAGA hat, your Trumpwear must actually say “Trump” on it. On the way to Asheville, I wore the official Breitbart “Border Wall Construction Co.” tee shirt. You can buy this shirt at the Breitbart site. It produced zero reactions — except from the twelve year old son of my friends, who begged his parents to buy him one.

Take the challenge today, or as soon as you get your Trumpwear, and do your part to embolden others! AND PLEASE SHARE THIS ARTICLE.



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  1. Scott
    Posted August 16, 2016 at 8:16 pm | Permalink

    For those concerned about possible violence, I am prepared to fight for my freedom. Here in Chicago, it amounts to social shunning, mild hostility and being spat upon when people learn you are a Republican. I don’t have a concealed carry license but I have a thick belt with a kydex holster that holds a three ounce can of police-grade pepper spray. In a couple of seconds, it immerses someone in a fog and disables them for 2.5 hours, more than enough time to get away from the craziness. After an experience like that, the person will not bother you again if he sees you.

    My neighborhood is 98 percent white, but it is extremely liberal. The few Republicans here voted overwhelmingly for John Kasich with Trump a distant third place finisher. The whites in my part of town are drinking the globalist and multicultural Kool Aide. I look like other whites, but I don’t think like them.

  2. Claude
    Posted August 15, 2016 at 12:21 pm | Permalink

    This weekend, I was walking down my street and saw a 20-something guy wearing a Trump hat. As I passed him, I said something like, “Hey, #MAGA!” and he winked and gave me the thumbs up.

    My neighborhood is pretty damn brown, and there are at least three mosques within a fifteen minute walk of where I live. That was one brave goy. He made my week.

    Remember, the media’s wall-to-wall Trump hate is designed to suppress the “Monster Vote.” That’s what they’re calling the huge pool of first time voters who are expected to come out for Trump. If first time voters can be convinced that Trump has already lost, then they’re less likely to show up to the polls. Every time you wear Trump gear, you’re reminding them that their vote matters and they’re not alone.

  3. Fenria
    Posted August 14, 2016 at 4:27 am | Permalink

    I live in Northern California as well, and thought about putting a Trump sticker on my car, but I like my tires inflated and my windshield uncracked. I saw one Trump sticker on the back of a car here some months back, and said to myself, wow, that guy’s got guts. That’s really a very sad commentary on what our society has become that people who disagree with you politically, namely the left, will damage and destroy your property over it. But I do know for sure that there are a lot of working class white people here who are fed up with the mess the left has made of things and that support for Trump is just below the surface. I think that election day is going to bring a groundswelling of support for Trump that the left doesn’t even know exists because inside the voting booth, it’s just you and the ballot. I believe that will be the key to ushering Trump into office.

    • Harry Heller
      Posted August 15, 2016 at 9:30 pm | Permalink

      I am badgering everyone I know not merely to vote for Trump (almost all are anyway – self-segregation increasingly applies to friendships as well as choice of dwelling places), but to be very abrasive and pushy about ensuring that everyone they know gets to the polls and supports Trump as well. No patriot has a right to be ambivalent on this one. The war is obviously not only against the evil Left (which I define as race traitors and race enemies; I don’t care what your views are on abortion, queers, the capital gains tax, etc), but even more so, against the cuckservative faux-“Right” desperate to stuff the genie of at least American nationalism (a prelude to future WHITE nationalism) back into its bottle. We must not let that happen, and therefore must fight for every last vote for Trump (this includes Californians and Illinoisans and all others who know their votes won’t actually defeat Hillary electorally –> those votes WILL defeat the RINOs and cucks within the GOP civil war that is sure to erupt after Trump loses).

      But be under no false illusions. Although I supported Trump from his initial announcement, at least as far back as August 2015, I worried that the man was ill-disciplined, ill-prepared, and confused about the source of his rapid popularity (to wit: his America First message, not he himself). I hoped his candidacy would professionalize over time, as several friends promised me it would. I feared Trump himself was very poor spokesman for even the moderate Nationalist Right. He has since underperformed even my low expectations.

      Thanks to decades of nationally suicidal immigration of leftist bloc-voting nonwhites, the GOP has a very slim path to the 270 EC votes in the best of times. They can win, and the “Sailer Strategy” of maximizing white turnout by turning to Buchananite (now Trumpist) National Question issues is the correct and only possible approach (though any GOP candidate also needs to emphasize economic growth via a return to greater domestic capitalism, especially by means of deregulation, privatization, welfare eligibility tightening, and, yes, business tax reduction and tax code streamlining). But they also require a superbly disciplined candidate.

      I rarely agree with the Wall Street Journal about politics, but they have been correct wrt Trump: this election was his to lose, and his intemperance and undiscipline is defeating him. Sorry, but patriots need to prepare for a massive Trump loss.

      • Jaego
        Posted August 20, 2016 at 3:15 pm | Permalink

        Yes, he’s not the One we’ve been waiting for, the Man on the White Horse, He Who Returns, but he may be a forerunner. Consider: If he met your qualifications, he would have left millions of ordinary White Americans either confused or cold. His very lack of qualification qualified him. His lack of preparation left him free to speak from the heart.

        And to your concerns: When it came time to hire profession help, he did so. When it came time to stay on message and use a teleprompter, he did so and did so very well, interspersing it with his typical ad lib. And even early on, he consulted with serious Rightists like Jeff Sessions.

        He is the Billionaire Blue Collar guy, hated by the Pharisees and a stumbling block to many others. No one else could do what he has done. He himself said the other day, I could name ten people off the top of my head who could govern America very well. But not one of them could get elected.

  4. frank
    Posted August 13, 2016 at 4:32 pm | Permalink

    Been there, done that – almost a year ago. White men dig it, white women scowl, foreigners seem confused, blacks don’t read, Mexicans get mad, and there’s that one white knight at the bar who actually picks a fight. And loses.

    Definitely not advised in California.

  5. Tom Osborne
    Posted August 13, 2016 at 4:05 pm | Permalink

    You’re a brave man, Jef Costello, and I admire what you were doing. I’d wear something Trump, but (here comes the rational cowardice), like others who have responded here, I live in Los Angeles’s San Fernando Valley and my own neighborhood has become now a bit too “gangish”, complete with shootings across the street from my bedroom window. It’s definitely majority Hispanic, which it was not when I moved in here. Also, even more importantly, if I wore something like that to work, I do honestly believe in the five minutes I would last in there before I got fired and security escorted me out, a good 1/3 of the employees would have managed to surreptitiously fist-bump me, and I wouldn’t be surprised in the fraction were more like 2/3 revealing their liking of Trump. Of course almost NOBODY ever says anything overt, because, well, they would actually like to keep their job.

    The best I have done (and not at work) is wear my “Rearden Steel” t-shirt on weekends (a piece of “Atlas Shrugged memorabilia”), but this place is so liberal nobody seems to even know what that is. If they notice the shirt at all, they probably think there is a steel plant here (maybe near San Pedro?) and I must work there, ha ha ha. Of course, we’re so far gone, we DON’T have a steel plant, whereas once upon a time, they actually made SHIPS here.

    Speaking of Asheville, that’s my home town and I lived there on and off throughout my life, but the last time was more than 20 years ago. I understood it was a southern Portland (especially appealing to lesbians), but I think nowadays (especially now during this “alt-right” development of consciousness) I wouldn’t be able to stand it, whereas all my life, I really loved the place. Incidentally, Asheville (Biltmore Forest to be exact, which was where I lived as a child) was one of the places where Obama was threatening to live post-White House. Apparently he loved playing golf at the Grove Park Inn (where my grandparents met each other, for God’s sake). I pray so much that that defilement does not come true. It’s highly unlikely though, really “too small town” for a hustler like him, and honestly, he really wouldn’t like it. And for sure, liberal or not, they really wouldn’t like him. Whenever he came to Los Angeles to fundraise (such as the house of that prick George Clooney), he’d earn hundreds more haters than he already had, since gigantic swaths of town were blocked for hours and hours as a safety zone for him and his corrupt travel. Imagine, Obama in Asheville, the whole town would have to cordoned off as a Secret Service zone.

  6. Alex
    Posted August 12, 2016 at 6:29 pm | Permalink

    I bought Trumps book and read it outside in the park. This was earlier this year, in the spring. I live in an extremely leftish area of Stockholm (90-95% white) where quite many people have a strong political opinion. But I don’t believe my neighbors read much, because most of them didn’t take notice of what book I had, or that I even had a book. The few who did, and recognized Trump, seemed to get angry, but they didn’t do or said anything. If I had a Trump-T-shirt I might I’d get more attention.

    Clinton don’t get much media attention here, whereas Trump is being pictured as a danger.

    • Tom Osborne
      Posted August 13, 2016 at 3:37 pm | Permalink

      Yeah, I think I lost a long-term Swedish friend (I was godfather to his son, who since has become a Communist) who wrote me a single question: “Trump or Clinton?” I wrote back, “Trump, from the very beginning.” I haven’t heard from him since. He is also one who is strongly in FAVOR of the immigration into Sweden. So I guess he’s really not a friend after all.

      • Alex
        Posted August 13, 2016 at 8:08 pm | Permalink

        Today I spoke with a friend who I don’t see often. He used to be a member of the Social Democrat youth and still identifies himself to be at the left in the political spectrum. This does not prevent him from seeing the problems of the immigration. He said that he did not feel comfortable in the african/Arab areas of Stockholm and that he wondered how “it all” is going to work out. I could hear that he got his world-view and vocabulary from the big old mainstream media. When the conversation turned to the American election he said that he saw it as a joke for the American electorate to have to choose between Trump and Hillary. Whereas Hillary was corrupt, Trump was a maniac, psychopath, danger and hypocrite who would make the “world go under”. He liked Sanders. We are very divided.

  7. Bobby
    Posted August 12, 2016 at 12:17 am | Permalink

    Jeff, with all due respect, although I support Trump, if I wore a Trump shirt here in my native California, which has for all practical purposes turned into Mexico, I would probably be beaten or killed!!!!! What I have seen around here quite a bit, are Mexicans who wear T-shires or have car stickers that say F–K Trump. They however, are completely safe in doing so. This is an indication of what has happened to my home state of over 50 years!!!

    • Marc
      Posted August 13, 2016 at 1:33 am | Permalink

      Great post. I have thought through all the same concerns about whether to wear Trump gear. I live in an infamously liberal-leftist city in Northern California. My neighborhood is not the ghetto, but frankly I remain concerned about my physical safety on the street if I were to wear it. I once lived in New York City and would definitely have felt more comfortable expressing support for Trump publicly there than within the liberal-leftist enclaves of California.

  8. Carpenter
    Posted August 11, 2016 at 8:28 pm | Permalink

    I have a Make America Great Again hat that I wear occasionally. I do get lots of people telling me they like the hat, but I have to say I did have a rather bad encounter with some very vocal cuck at a bar. It’s a very white working class bar so I didn’t think it would cause much of a commotion, but this guy got drunk enough that he found the courage to come up and berate me for being a “racist.”

    He then threatened me. He then got the shit kicked out of him.

    So, it’s not all fist-bumps and high-fives, but you’ll definitely get a reaction. And I agree it’s a great way to help dispel the effects of the demoralization campaign being waged.

  9. Wond'ring Aloud
    Posted August 11, 2016 at 6:42 pm | Permalink

    Makes me wonder what sort of reverse-Bradley Effect is going on, how big and how widespread.

  10. Posted August 11, 2016 at 12:57 pm | Permalink

    A few weeks ago, after a friend was kind enough to deliver an official Trump campaign hat to me here in Budapest, I deliberately wore it to a Mexican restaurant that is frequented by American tourists (who tend to be very liberal, as are most Americans one meets abroad). A couple of young White, SJW-looking women glared at me a couple of times over their burritos, but, somewhat unexpectedly, a young Asian couple from New York actually complimented me on wearing it and told me how much they like Trump. Shows how little the popular narrative about Trump’s supporters resembles the reality.

    Hungarians don’t really know what to make of Trump – something like him is far too American and therefore removed from their range of experience to make sense of, although some nationalist Hungarians recognize that Trump would probably be good for Europe. Inevitably, when one meets non-nationalist people from Western Europe, they want to talk about the election, and when they find out I’m American they’re amazed that I’m voting for Trump, since inevitably they believe that Trump is “crazy” and a “warmonger.” When I cite things from both of their records which show that Hillary is the actual warmonger and that Trump is the one calling for an end to military adventures, they believe me but are usually quite surprised, which goes to show that the reporting in the Western European media must be just as bad as the American counterpart.

    • Matthias
      Posted August 11, 2016 at 10:24 pm | Permalink

      “[…] which goes to show that the reporting in the Western European media must be just as bad as the American counterpart.”

      You have no idea, John. Here in Germany the MSM paint Trump like the second coming of Hitler at worst, and like a moronic, agressive narcissist at best. The SJW/leftist groupthink is really strong around here, luckily those useful idiots can’t vote in the US. I’m no hardcore-Trumpista, but evryone with a patriotic heart can see that Hillary would be infinitely worse for Mother Europe.

      • nineofclubs
        Posted August 12, 2016 at 12:12 am | Permalink

        Ditto here in Oz. The mainstream media is openly calling for a ‘strong response’ to the ‘Trump phenomena’. I have no idea what that means, other than more biased reports about Trumps supposed craziness, rudeness and propensity for war mongering.


        • Mr Reynard
          Posted August 16, 2016 at 9:59 pm | Permalink

          nineofclubs I do live in Oz as well, & I hear the “La racaille” as we call them in French howling like mangy dogs at anyone saying something good about Trump…. BTW Pauline Hanson is the Australian D Trump ??

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