Gustave Le Bon, 1841–1931
1,488 words
Gustave Le Bon, Psychologie des foules
“A multidão é sempre intelectualmente inferior ao indivíduo isolado, mas do ponto de vista dos sentimentos e das ações que esses sentimentos provocam, a multidão pode, segundo as circunstâncias, ser melhor ou pior que o indivíduo. Tudo depende da natureza da sugestão à qual a multidão é exposta”.
A Note on the Art of Political Conversion
Thomas Ernest Hulme, 1883–1917
3,338 words
Some day a wonderful book will be written on the art of persuasion, a new sophistic. One may suppose that psychology will ultimately become as complete a science as geometry and mechanics are now. It will be possible then to predict the effect of an argument on a man’s mind as surely as one can now predict the eclipse of the moon. On the basis of this developed science will be built an infallible set of rules for converting a man to any opinion you like. Read more …