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Fashions of White-Friendly People

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Ethnonationalists, identitarians, politically incorrect people, and those who used to identify as such or who study them have a distinct fashion sense. These are the most common things I’ve seen among them.


  1. Black button-down collar shirt (often with sleeves rolled up to elbows): Mark Collett, Mark Dyal, Frodi Midjord, John Morgan, Michael Polignano, Richard Spencer.
  2. MAGA Hat: James Allsup, Nick Fuentes, Sam Hyde, Morrakiu, Mike Peinovich, Richard Spencer.
  3. Jacket (often tweed) over plaid or checked shirt: Patrick Casey, Kevin MacDonald, Frodi Midjord, Mike Peinovich, Richard Spencer.
  4. Dress suit vest: Peter Brimelow, John Derbyshire, Richard Spencer.
  5. Black peacoat: George Hutcheson, Richard Spencer, Evalion [albeit a woman].

Figure 1. Black button-down shirt

Black is the color of the bad boy. In the animal kingdom, more aggressive creatures are often dark. Most people say blue is their favorite color, but more men say they like black (9%) than women (6%). Furthermore, people say black inspires confidence more than any other color, and in a survey women preferred the color black on men (66%) more than men preferred it on women (38%). It’s clear that within a Western context, black is seen as an aggressive, male color.

This may be a universal thing. Darker races have higher testosterone and are more aggressive, and men – even white men – typically have darker skin than white women. It’s logical that a guy who wants to stand up for his group is more aggressive than one who doesn’t.

Meanwhile, more men prefer red on women than vice versa. It makes sense because female primates, from whom humans descend, experience reddened hindquarters when in estrus, so the color may be associated subconsciously with female sexual receptivity. However, wrestlers who wear red win 55% of their bouts, so we’d expect the dominant, victorious Chad to wear red. Chad is the same color as estrus. Colors are complicated. In one context they can mean one thing, and in another context they can mean something totally different. But one thing is certain: White-friendly people are not yet victors. They cannot even have their version of the NAACP without other whites firing them at the behest of Jews. White Nationalists are fighting to change that. They choose black to project confidence and withstand the onslaught of psychological warfare.

The MAGA hat is red, and seemed to help Trump win.

The checked or plaid shirt under a coat which is usually brown seems to be common. Baby boys like patterns, and baby girls like faces. If our movement has masculine-minded men, then they’d like patterns. Also, a brown or tweed coat is a traditional look. The vest and pea coat are as well. Combining renegade confidence with traditional styles is a common theme in their dress.

Revived tradition, strong affiliation with one’s gender, and projection of confidence are part of men’s fashion. The same holds true for women.

Figure 2. Cold shoulder dress

Les Antigones epitomize white-friendly women’s fashion. The biggest similarity is off the shoulder dresses.

  1. Cold Shoulder Dress: Evalion, Faith Goldy, Rebecca Hargraves, Lana Lokteff, Tara McCarthy, Philosophicat, Brittany Sellner, Lauren Southern.
  2. Pendant Necklace: Faith Goldy, Tara McCarthy, Philosophicat, Lauren Rose.
  3. Flowery dress: Bre Faucheux, Tara McCarthy, Philosophicat, Brittany Sellner.
  4. Lace: Lana Lokteff, Ayla Stewart.
  5. Black turtleneck – Faith Goldy, Tara McCarthy.

The cold shoulder style became popular in 2016-2017 when many white-friendly women started making YouTube videos. Supposedly, in the 1970s and 1980s feminists used the opposite fashion, padded shoulders, to look more physically imposing and display power. The cold shoulder look, on the other hand, hearkens back to “off-shoulder” – the dresses popular in the pre-feminist early nineteenth century.

The use of flowery designs suggests a fashion sense derived from a culture that values decorating clothing with stitching and embroidery rather than color dye. We would expect this to develop in an ancestral environment with sparse vegetation, where few plants were available to make color dyes. This may have been an Ice Age steppe or the steppes of the Indo-European homeland in southwestern Russia.

Finally, white-friendly women often wear black. This color is most associated with confidence, and they’ve got to be very confident to withstand (((societal pressure))) and stand up for their people.

Let’s look at hairstyles for men.

Basic part on the side: Don Black, Peter Brimelow, Mark Collett, Sam Dickson, David Duke, Jesse Dunstan, Nick Fuentes, Greg Johnson, Arthur Kemp, Michael O’Meara, Mike Peinovich, Michael Polignano, Ramzpaul, Libertarian Realist, Hunter Wallace, Henry Wolff.

Balding: Adrian Davies, John Derbyshire, F Roger Devlin, Paul Fromm, Tom Kawczynski, Frank Raymond, William Regnery II, Tom Sunic, Jared Taylor.

Crew cut: Kerry Bolton, Jean-Francois Gariépy, Gregory Hood, Julian Langness, John Morgan, CB Robertson, Millennial Woes.

Undercut (shaved at the side with a long combover on top): James Allsup, Patrick Casey, George Hutcheson, Augustus Invictus, Henrik Palmgren, Richard Spencer.

Men’s hairstyles are usually conventional, but the younger men sometimes have an undercut, which has been labeled an “Alt Right” hairdo: The hair is long on the top and very short on the sides. The main character on the History Channel’s Vikings wears one, and he seems to have been an inspiration for at least a few. Indeed, Henrik Palmgren, who has or had an undercut, used Vikings’ intro music, “If I Had a Heart,” as bumper music for a podcast. Indeed, the connection seems likely.

The opposite of their hair are the black styles: the afro, dreadlocks, and cornrows. A young Justin Trudeau’s mop hair is also different. It accentuates hair at the sides rather than on top. Then again, many whites in the medieval period sported a bowl cut. Mop hair is acceptable, but not bowl cuts.

Very quickly, below is a facial average of pro-integration guys and anti-integration guys. Below them are the names of the people and the five biggest traits the facial averages seem to show according to an article detailing correlations in human faces. Below that is a cartoon which I hope is at least somewhat funny.


Now let’s look at women:

  1. Long, parted, straight, and down at sides: Lana Lokteff, Faith Goldy, Tara McCarthy, Ayla Stewart, Emily Youcis, Philosophicat.
  2. Pigtails: Evalion, Faith Goldy, Ayla Stewart, Emily Youcis.
  3. Bangs: Bre Faucheux, Lauren Rose, Emily Youcis.
  4. Single braid: Rebecca Hargraves, Lana Lockteff, Ayla Stewart.

The braided hair is what I like best. It’s traditional and comes from a culture that values weaving. Weaving was an important concept in Indo-European society; the concept of Wyrd held that one’s deeds were woven together with fate. For me, the braided hair suggests a wholesomeness, ruggedness, and girly innocence. I know; some of you may be picturing agrarian women in Soviet agitprop, but the look still works without the wheat field. What’s more, they are traditional European styles that look good on white women.

Now consider the clipped hair of “offended by everything” girl or the bob haircut of Chanty Binx. They are not natural, rugged, traditional, and wholesome, but artificial, combative, provocative, rebellious, and sharp. Consider the dreadlocks of the hippie meme girl or the shaved heads of After Feminism women. They are Africanoid atavisms. Actually, that is an insult to Africans. Black styles look good on black people, but when white people act black, it’s usually aesthetically displeasing.

The main attributes of white-friendly people’s fashion are adherence to gender roles, use of patterns, dark colors that project confidence, and embracing revived traditional European styles. It fits well with their beliefs.

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  1. Randy
    Posted November 24, 2019 at 7:15 pm | Permalink

    You left out blue hairs, signifying cultural Marxist bitch doomed to unhappiness and bound to spread it around.

  2. Carson Brewer
    Posted November 23, 2019 at 7:41 am | Permalink

    Casually, I like to dress in the New England style. Navy blazer, collared shirt, khaki pants. Brown shoes and belt.

  3. Redhead Supremacist
    Posted November 22, 2019 at 5:37 pm | Permalink

    Interesting article, something you would only see in the white-sphere on Counter Currents.

    I don’t think about fashion much, but my wife said one reason she was attracted to me early on was because I always wore “good shoes” – at the time, this simply meant I wore regular leather shoes and never sneakers, particularly white sneakers, unless I was actually running or something.

    Leather shoes, always a regular button up shirt, and a fashionable leather jacket – not a “biker” jacket nor the typical kind, but something square and boxy that was almost like a suit coat.

    Hey, it worked for me. My lady loved it.

    Blue jeans are a uniquely American thing. Super comfortable and match with everything.

    Also agree with the poster above suggesting that the “lumberjack” look is implicitly white. Back in the 90s it was associated with “grunge” which was of course an implicitly, nearly explicitly, white subculture – so much so that Nirvana front man Kurt Cobain had to openly denounce his “racist” fans to stay in the good graces of the media. But I’d never wear flannel these days unless I’m actually doing physical labor outdoors in the cold.

    I wish cowboy hats and boots were still fashionable but I’d never wear them outside of Texas. It really screams “try hard.”

    Also just gotta say – look at those pictures. Our women are so beautiful. Yes to braids, yes to long, un-styled hair. Yes to bare shoulders.

    • James Dunphy
      Posted November 23, 2019 at 4:29 am | Permalink

      I wish cowboy hats and boots were still fashionable but I’d never wear them outside of Texas. It really screams “try hard.”

      Yeah, you don’t want to be a drug store cowboy, but for me it depends on the situation. If I’m going somewhere ordinary where I’m not trying to impress anyone, like a convenience store, then I’ll wear it but not to work or some social function. I don’t wear it to be a cowboy. I just like the hat.

      • Svea Svensson
        Posted November 24, 2019 at 12:46 pm | Permalink

        Maybe some of you could write an article on the cowboy style, and give some examples how it can be used in a positive way by white American nationalists!

        The first image that comes to my mind is that of James Dean sitting in a car in the film Giant. That style should work even today in the countryside.

    • Richard
      Posted November 24, 2019 at 7:39 am | Permalink

      I wish cowboy hats and boots were still fashionable but I’d never wear them outside of Texas. It really screams “try hard.”

      There are many who wear cowboy hats and boots outside of Texas. It’s quite common throughout the Eastern Plains and Western Slope of Colorado, Wyoming, Montana, Eastern Utah, and many of other sub regions throughout the Mountain West and Pacific Northwest. Nearly everyone is dressed in the aforementioned attire during Western-themed events such as Cheyenne Frontier Days or Country Jam Colorado.

  4. bluto
    Posted November 22, 2019 at 8:26 am | Permalink

    Black shirts make me think of waiters and baristas.

    There’s no better guide to men’s clothing that i know of beyond Alan Flusser’s ‘Clothes and the Man’:

    He was a wardrobe consultant/designer on American Psycho and Wall Street.

    It’s quite a thing to see images from the world pre-1960s, everybody looks so well turned out, even the poor. Shows what mass production/consumption and off the peg has wrought on the sartorial qualities of the world, a loss less often noted, i think. Back then everybody would have a local tailor and access to a dress-maker, or the skill to fabricate their own clothing from scratch. Now the average middle-class person looks like a total slob, shirt un-tucked, ill fitting jackets, jeans, always bloody jeans with everything. Too long in the leg, dragging on the heels. Think Jeremy Clarkson duplicated a million times. Or they wear ‘technical’ clothing made from the by-products of oil refinement, worn to go to work in an air-conditioned box. And it’s nearly always been manufactured on the other side of the world and shipped to your locality, designed en-masse to fit the mass man body, ie. no-one in particular.

    • bluto
      Posted November 22, 2019 at 8:35 am | Permalink

      Also, men shouldn’t wear shirts with pockets unless they are a computer science professor (1 pocket for pens, pencils, and to hang glasses off and forget where you put them), or a lumberjack (2 pockets, 1 for chewing tobbacy/snüs and 1 for squirrel jerky.)

      • Stronza
        Posted November 22, 2019 at 3:43 pm | Permalink

        Just asking: why shouldn’t men wear shirts with pockets?

        • bluto
          Posted November 22, 2019 at 4:49 pm | Permalink

          It’s not aesthetic nor useful. Shirt pockets came about as part of the modern age, possibly introduced to the mainstream by brands like Ralph Lauren. If you think back to the long-forgotten days the only shirts with pockets were pretty much night-shirts. It’s an informal affectation. Realistically, what would you ever use that pocket for? Likewise button-down collars when not wearing a necktie. A useless, unaesthetic adornment.

          • bluto
            Posted November 22, 2019 at 5:14 pm | Permalink

            I even think button-down collars should only be worn under a sweater. But maybe i’m too hard-line on the issue. It’s not easy these days to find a decent shirt.

            The whole polo player origin is so-so, but it was Brooks who introduced button-down as everyday attire. I’m undecided in a particularly high motherlandly way. What will those dynamic young colonials think of next?

  5. Mike Dolphgren
    Posted November 21, 2019 at 9:26 am | Permalink

    Was about to make a joke about how I buck the trend by dressing like a slob, and then I looked down and realized I was wearing a black button up shirt.

  6. Rockhead
    Posted November 20, 2019 at 7:25 pm | Permalink

    While Nationalist fashion has taken a hard turn toward “blending”, or rather the “preppy ” look, I venture to offer an alternative.
    Hair- #1 or less crew cut, Thor Steinar polo or a well fitting T-shirt with Viking runes or similar. Non-Levi’s jean’s or Carhartt Carpenter pants. Boots or New Balance tennies. Stiff gun belt mandatory. IWB carry as to not be “that guy”. An Emerson or Benchmade in your pocket.
    The idea is to non look conspicuous to the average person, but trigger the Leftists as they’re hypersensitive to clothing/appearance signals.
    It’s also imperative that one is physically fit to stand apart from the Leftist bean poles and blubber boys.

  7. Svea Svensson
    Posted November 20, 2019 at 5:30 am | Permalink

    What ethnonationalists should do more often is to wear ethnic clothing, accessories, and jewelry. Those black shirts and cold shoulder tops don’t say anything about the ethnicity of those who wear them. They could as well be worn by blacks.

    We Europeans have our folk costumes, ethnic knitwear and jewelry, that also can be worn by European Americans. But Americans also have their own ethnic style, the cowboy style, with its special hats, boots, belts, jeans, and shirts. Whatever we think about the look – nobody can deny that it represents a white American identity.

    • James Dunphy
      Posted November 21, 2019 at 4:25 am | Permalink

      “What ethnonationalists should do more often is to wear ethnic clothing, accessories, and jewelry.”

      I’m writing an article where I recommend lopapeysa, fair isle, and Irish Aran sweaters. Do you know of any other European ethnic knitwear? Also, what are some examples of ethnic European jewelry?

      “But Americans also have their own ethnic style, the cowboy style, with its special hats, boots, belts, jeans, and shirts.”

      I have to admit I wore a cowboy hat today. It’s more of just a broad brimmed hat than an actual cowboy hat. It’s not something I’d wear every day, like to work or whatever, but it’s okay for leisure. I don’t know why I bought it apart from it being cheap and 100% wool. I don’t want to be a “drugstore cowboy,” which is somebody who pretends to be a cowboy and isn’t. I just wear it because it says I don’t care about conventions. At least to some extent.

      As far as other white American fashions, the lumberjack look is implicitly white and masculine. You know, like Paul Bunyan without the suspenders. Apart from that and a cowboy look, I don’t know what white Americans could wear. Maybe one of those Navajo or Southwestern jackets. I know they’re not from white people and usually made of polyester and usually by a Jew like Ralph Lauren, but they have a cool look.

      Somebody needs to come up with a new white American style.

      • Svea Svensson
        Posted November 21, 2019 at 10:27 am | Permalink

        I’m writing an article where I recommend lopapeysa, fair isle, and Irish Aran sweaters. Do you know of any other European ethnic knitwear?

        All North European countries have ethnic knitwear, not at least Norway and Iceland. ”Dale of Norway” belongs to the most well known brands. Apart from traditional sweaters they also design modern sweaters for the Norwegian Winter Olympic team.

        One of these, named Tor/Tora, became famous last year. It has a design with the Old Norse Tyr-rune which symbolizes war. Since this rune also was used by the National Socialists, these sweaters sparked uproar, and the Olympic team had to replace them:

        But this uproar also made the sweater popular among nationalists. For example, someone who looks like Greg wore it at a conference:

        Frodi Midjord on the other hand seams to prefer more traditional ethnic knitwear. In one episode of Guide to Kulchur he wears a sweater which probably is from Iceland or from his native Faroe Islands:

        Also, what are some examples of ethnic European jewelry?

        Most European countries have some kind of jewelry replicas of archeological finds as well as modern jewelry based on old symbols. In Sweden Thor’s hammers are popular since most of these hammers from the Viking Age have been found here. But symbols as sun-crosses and runes are also used as pendants.

        Icelandic magical staves are other symbols that look great as pendants. The helm of awe, which originally was used to instill awe and fear in the enemy, can be very useful.

        And for Christians there are of course a great variety of crosses and crucifixes, like Celtic, Russian and Greek.

        • James Dunphy
          Posted November 21, 2019 at 10:48 pm | Permalink

          Those Tyr sweaters look good. The symbols are well-incorporated into the rest of the design.

          The sun-cross looks familiar. It seems to have come from the bronze age, the age of chariots and chariot wheels.

          I like the helm of awe and Icelandic magical staves. The magical staves look like radial, artful versions of Irish Ogham script writing.

          To me, some of the problems with the Celtic jewelry is that much of it is low cost stuff you’d find at a festival or something. People aren’t looking to spend much at those places. I buy it for other people as gifts and wish it were as high quality is real archaeological stuff.

      • R.ang
        Posted November 27, 2019 at 4:38 am | Permalink

        Czechs commonly (or at least the older generations do) knit slippers, this is one of the designs:
        If you google “Slavic patterns” or “Slavic knitting patterns” you’ll find a whole bunch of ornaments that can be traced back to pre-Christian Slavic origins and are still commonly used on sweathers, scarfs and in embroidery.
        As for jewelery the “kolovrat” (spinning wheel) design is getting more and more popular in the recent years. It’s similar to the Svastika in symbolism, but it’s not misunderstood in the same fashion. It’s a symbol of the Sun. Similarily how Germanic nationalists tend to carry a Thor’s hammer pendant, Slavic nationalists might wear a Kolovrat pendant.

  8. Richard
    Posted November 19, 2019 at 1:22 pm | Permalink

    Interesting article. I say wear what best represents your personality and is most accommodating to your environment. Furthermore, any self-proclaimed Nationalist should be extra cautious of where their clothes are made. Moreover, I suggest supporting small businesses that are ideally American and/or European. This is an easy obligation to fulfill and only requires minimal research. Lastly, and this is especially important while in potentially vulnerable environments, be the Gray Man. Do some research if you’re not familiar with this concept as it could save you a lot of problems down the road — particularly if you frequently travel abroad.

  9. Don
    Posted November 19, 2019 at 1:12 pm | Permalink

    I’ve worn dark business suits for my entire adult professional life and enjoy wearing and being seen in them.

    Even after hours, I still like to “dress up,” which means wearing a blazer, cordoury coat with shirt and frequently with a tie, well pressed trousers and shined shoes, even when doing relatively casual things. People treat you more respectfully when you wear a jacket, shirt and tie. Don’t know why, they just do.

    I also like leather jackets. They’re very manly and make you look younger if you’re older and make you look tougher if you’re younger. Everyone tells me how great I look in leather jackets.

    Of course this does not apply to hunting, backpacking, working out at gym, etc. where I wear appropriate attire.

    Don’t overlook Salvation Army and Goodwill thrift stores. I’ve gotten $300 dollar lambskin leather jackets for less than ten bucks and brand new trench coats (complete with belts, D-Rings, etc.) for pennies on the dollar. Typically windbreakers and casual jackets can be had for less than ten bucks.

    One thing I’ve noticed over the years. Dressing up for casual things makes other men uncomfortable. I don’t mean wearing a 3 piece suit to Thanksgiving Dinner, but rather a blazer, slacks shirt and tie. Casual and relaxed yet dignified and fashionable. Some one always wants me to take off my tie and “get comfortable.” Hmm…..I’m already comfortable or I wouldn’t have worn a tie. After years of this I’ve finally figured it out. They don’t want me to take off my tie because it makes me uncomfortable….but because my tie makes them uncomfortable in their tank tops and tee shirts and flip flops.

    Dressing nice puts you a cut above the rest. It just does and everyone knows it.

    • Alexandra O.
      Posted November 19, 2019 at 3:42 pm | Permalink

      Great post, and totally true. While I’ve always dressed casual even at work for years, now as an older lady, I have decided to up my game, partly in response to your ideals, to appear more ‘traditional’ and ‘in charge’. I think we owe it to the stance we are taking in the world. I also heard that the Left is in a tizzy over the use of diamonds by anyone, so I have decided to pull out my grandmother’s and my aunt’s wedding rings, to be worn daily — they’re no good sitting in the bank for fear of theft, they’re works of art and if they buzz the Lefties, more power to them!

    • Liam Kernaghan
      Posted November 22, 2019 at 5:30 pm | Permalink

      “Dressing nice puts you a cut above the rest. It just does and everyone knows it.”

      Yes Don, I could’t agree more. I work in a manual job, but if I go out anywhere, I always put on at the very least a tailored jacket, plain formal shirt, tie, trousers and polished shoes, but usually a proper woollen suit and if weather necessitates, a formal overcoat of the “Crombie” variety along with a trilby and leather close-fitting gloves. I was in a London bar with a group of friends the other week following a conference and two foreign tourists wanted to stand next to me to have their photograph taken!
      The time was once when people on the right were routinely mocked and ridiculed for being dowdily-presented social misfits. It’s good that CC has started publishing items that in a lighthearted manner, draw attention to the question of “optics” that is still being overlooked as something barely worthy of consideration by some in our movement.
      Being smartly dressed and well groomed is surely a good, instant retaliatory punch in the face of the slovenly anything-goes-couldn’t-carelessness that is a manifestation of the anti-traditional, anti-hierarchical ascendancy throughout White lands; also as an earlier poster on this thread mentioned, lefties are often triggered by a well-turned out White person, but in a way that leaves them smouldering with impotent and directionless resentment.

  10. newworldanglo
    Posted November 19, 2019 at 1:02 pm | Permalink

    Its good that CC has a wide variety of content. It makes it easier to share the website with friends/family.
    Keep it up.
    Hopefully the credit card situation get sorted out soon.

  11. Stronza
    Posted November 19, 2019 at 11:50 am | Permalink

    Re women. Don’t forget the not-your hair so popular in recent years, i.e., inserts/extensions to make your hair look thick and long. Don’t know about you, but I can spot this a quarter of a mile away even with my aging eyes. It’s as bad as fake teats (the real ones are those things on the adult female chest meant for feeding babies).

    So, now even the prowhite women are phony looking. Here’s news to y’all: None of this makes you a better person. If it makes your views appealing to people who are sitting on the fence politically, that is a sad commentary. Better to wear your hair in a short feminine style. Short hair doesn’t automatically equal hostile feminist.

    I read that the highest quality hair for insertion into insecure women’s existing locks comes from poor villagers in Ukraine, Russia and Romania. After they get sheared, they grow their lovely hair out for a couple of years and repeat the process. If you can’t afford eastern European hair, well, there’s articles on the WWW that will explain the origins of where your (not-really-your) hair comes from and how it’s collected. Some of it’s a horror show.

    The mechanical wristwatch represents the well-ordered Newtonian universe. This should be your only piece of jewelry.

    Oh, yes. Even cooler, some say, though, is wearing no wrist watch at all, if looking cool is important to you. Me, I sometimes keep an old railroad conductors watch in my purse because the idea of wearing time strapped to the wrist seems a little odd to me. Gotta relax a bit, you know? And for those who carry a cell phone everywhere, you can find the time there.

  12. D.M.
    Posted November 19, 2019 at 5:34 am | Permalink

    What a fun article! I would add the following pieces of fashion advice.

    1. The rule is “goes with” rather than “matches.” That is, choose tie/jacket, shirt/tie/jacket etc. combinations on what goes together rather than what matches per se. Ever seen those awful Kmart tie/shirt combos in plastic packages? Those match. A (retired, sometimes seen in the announcing booth) pro golfer who gets it perfectly is Brad Faxon.

    2. Wear a luxury mechanical movement (never quartz!) Swiss, German or Japanese wristwatch. They are expensive, but what better emblem of Western civilization than a Swiss watch? The mechanical wristwatch represents the well-ordered Newtonian universe. This should be your only piece of jewelry.

    3. Having clothes that fit well is necessary for being well dressed. Slacks should break slightly at the shoe tops. Don’t let your pants pile up on your shoes, or fall below the heel-line. Make sure pants are not baggy. Recall the old saying: “She hung on him like a bad suit.”

    4. Spend money on shoes. If clothes make the man, accessories make the clothes: shoes, belts, watches.

    5. You can find good clothes on sale. Dillard’s is a good department store with good quality clothes that won’t break the bank. Look for Peter Millar (Canada) and Varvatos (USA) suits on sale. Buy winter clothes in March or April, summer clothes in fall, for huge discounts.

    6. Gun belts. Have at least one nice looking, stiff gun belt of normal belt size. These hold up threaded holsters and secure pancake holsters, so they don’t slip down. I wear OWB holsters. IWB mar one’s appearance.

    7. Colors. Match your own skin tone, rather than buying preconceived colors that you think will look best. You must try on clothes to find ones that fit best and look the best on you. Looking good on the rack or online and looking good on you are not the same.

    8. Do not buy clothes online, for the aforementioned reason, and also not to give money to scumbag corporations like Amazon.

    9. Casual doesn’t mean sloppy or disheveled.

    10. Go flat: no pleated or cuffed slacks. I don’t even wear dress shirts with pockets anymore. Flat: It looks youthful, sleek, and clean.

    • James Dunphy
      Posted November 19, 2019 at 10:05 am | Permalink

      I agree that one should wear colors to match their skin tone. Darkness of hair and redness of lips matter too.

    • Don
      Posted November 19, 2019 at 1:00 pm | Permalink

      Good advice except for the mechanical watch comment. Wear what you want, but quartz watches are more accurate and easier to deal with.

      Also. I can’t function without pockets on my shirts. I have a psychotic episode.

      • Stronza
        Posted November 20, 2019 at 7:37 am | Permalink

        A mechanical watch that costs more than about $100 is accurate enough. Anyway, unless you are in charge of time keeping for Olympic racers, why would a few seconds this way or that matter?

        Also. I can’t function without pockets on my shirts. I have a psychotic episode.

        LOL! Sure do agree with you about pockets. I need pockets on everything. Shirts, jackets, pants, cardigans.

        • Don
          Posted November 20, 2019 at 11:22 am | Permalink

          I have a number of watches that I wear. If I don’t wear them all over a period of time, I experience
          WRA (Wrist Rotation Anxiety). Not a DSM recognized disorder, but a condition nonetheless with which I have to contend.

          Quartz watches are always on time, whether worn or wound or not wound and left lying unused in a drawer. Automatics have to be re-set, both the time and the calendar and it’s a pain. This is especially true with threaded, screw down crowns. It wears out the threads on screw down crowns more quickly of you’re constantly unscrewing and re-setting your watch because it stopped for lack of wear and regular use. Some traditionalists are psychotic about automatics or mechanical winders. I get it.

          I understand that the lack of precise accuracy in a mechanical is not important to everyone. In my case, however, I routinely, if not obsessively, check my wrist watch against the time on my computer, my TV cable box and the radio. If it is not the same as my watch, I experience irritation and anxiety. It’s like a rock in your shoe. Not a big deal, but after a while it really begins to become painful. With my quartz watches, that are identical to all the computerized time devices in my life, it reduces my anxiety and that’s one less irritation and emotional crisis in my life. A small thing perhaps, but small things are cumulative and you have to whittle them down…one by one.

          Just like I prefer writing personal correspondence with a fountain pen instead of using email and I prefer reading books instead of reading on computer screens or Kindle, there are others who prefer mechanical wrist watches and who do not share my compulsive obsessive mindset. I get it.

  13. Svea Svensson
    Posted November 19, 2019 at 5:18 am | Permalink

    Supposedly, in the 1970s and 1980s feminists used the opposite fashion, padded shoulders, to look more physically imposing and display power.

    The reason why most women, regardless of their view on feminism, wore padded shoulders in the early 1980s is the same as why many wore clothes with cold shoulders in 2017: fashion.

    The future will tell if these white-friendly women still will be wearing their cold shoulder garments in a few years’ time, but my guess is that they will be rare. If padded shoulders come into fashion again, white-friendly women will wear them too.

    • James Dunphy
      Posted November 19, 2019 at 12:57 pm | Permalink

      You may be right, but it seems to me they gravitated to the cold shoulder look more than the average woman.

    • James Dunphy
      Posted November 19, 2019 at 1:56 pm | Permalink

      While they may have chosen these clothes because of what was popular, they seem to gravitate to certain styles. I have offered a theory as to why, which could be wrong, but given how they promote strong gender roles with their words, it’s not unusual to think the mentality may subconsciously influence their style choice. I should have provided quotes of them expressing these sentiments though. My bad.

  14. Charles Phillips
    Posted November 19, 2019 at 4:45 am | Permalink

    Light shirt – dark suit, just looks better. Men should follow the classic rules of traditional menswear, their effectiveness having been proven over a long period of time. Black shirts have no place in a classic mens wardrobe. Black shirts are hard to combine, provide little contrast with other common pieces in a classic wardrobe and generally look horrible. For example, it is much easier to put together an outfit if the tie is darker than the shirt. White shirts are the easiest to combine. Black, in general, is very hard to combine with other colours. It is also a very serious colour, this is why it is traditionally only appropriate at black or white tie events, or at funerals. If men in this ‘movement’ want to look good and be taken seriously by the public, they should stick to the classic rules of traditional menswear. This means, in general with suits, stick to navy or dark grey suits, white or light blue shirts with conservative and classic ties. And make sure your clothes fit you properly, go to a tailor for adjustments.

  15. Elenka
    Posted November 19, 2019 at 4:24 am | Permalink

    To see what clothing the majority of white men wear, please visit your local Southern States or Tractor Supply store.

    • John Wilkinson
      Posted November 19, 2019 at 5:19 am | Permalink

      Perhaps you could elaborate?

      • Elenka
        Posted November 19, 2019 at 7:57 am | Permalink

        While they are probably not readers of CC, most white men who would be sympathetic to its philosophy don’t wear jackets or trousers or polish their shoes. They wear hunting gear, strong boots, John Deere caps, tees and flannel shirts. The observations and advice in this article and comments thread are irrelevant to them.

        A lot more right wing men hanging out at Rural King than listen to (or even know who are) the fashion examples listed here.

        I don’t criticize well dressed men; I am grateful to them. People send signals through dress. Just please look a little farther.

        • James Dunphy
          Posted November 19, 2019 at 9:50 am | Permalink

          Cabela’s is literally whiter than our movement.

        • John Wilkinson
          Posted November 19, 2019 at 1:40 pm | Permalink

          Thank you for clarifying.

          I agree with you. I’m a southerner and a blue collar guy. I’m intelligent, and fully capable of engaging in cerebral discussions and offering some insight. I’m also fully devoted to furthering the interests of whites of all backgrounds. I wish to see more unity as opposed to further marginalization of each other.

          I agree with anyone and everyone who makes an argument for good optics. But not everyone is cut out for tailored suits and trendy hairstyles, nor do we all identify with people who are. I think the working class aesthetic says positive things about a person too. I think criticizing people about their clothes or style gets a little tiresome.

          While this article doesn’t seem to criticize anyone for their style, it does omit the ordinary middle or working class “blue jeans and polo with boots” style that many of us wear.

          Basically this is my opinion on optics. Always strive to keep yourself fit, to the best of your ability, and wear serviceable clothes that flatter you. If all you can afford is tee shirts and blue jeans, so be it. Just be a neat, clean person. Nobody can fault you for that.

        • Mike Ricci
          Posted November 19, 2019 at 6:56 pm | Permalink

          I think those guys are just generally right wing rather than dissident right. Frankly, much of the dissident right’s territory is too faggy for them.

    • Antidote
      Posted November 19, 2019 at 9:54 am | Permalink

      I know what you’re saying—-feed caps, Carhart Detroit jackets, rubber boots and heavy flannel shirts but this is surely a style that is going out as the Boomers die or retire. I also notice many items being discontinued, and all new coats, jackets, and sweatshirts getting hoodies sewn on—-perhaps to draw in diverse and vibrant new customers.

      • Robbie
        Posted November 19, 2019 at 5:28 pm | Permalink

        No, the style is not going to go out with Boomers. Boomers have little to do with the start or end of the type of clothing styles most rural men wear. The style mentioned is in fact getting stronger.

    • Alexandra O.
      Posted November 19, 2019 at 3:59 pm | Permalink

      Exactly, the clothes of the men who built the country! Although suits are traditional as well, for men who have to do the office work to make the economy work properly to keep working men working. It’s the weekend-wear of ‘basketball shorts’ down below the knees and tank tops that are the epitome of low life, and which is the uniform of most minorities, at least here in L.A. where it is warm. I nearly faint when I see it on whites.

  16. Posted November 19, 2019 at 1:14 am | Permalink

    The classic “bright shirt, dark suit” combination is based on a Puritan’s formal wear, what they’d wear in church. Wearing a dark shirt with a bright suit is an inversion of that, reflecting our movement’s opposition to puritan-derived progressive liberalism.
    Personally, I like wearing brightly-colored suits in the summer, evocative of Southern plantation owners. In the winter-time, I try as much as possible to wear bold, primary colors, especially purple. I find that a flashy necktie (gold and silver work best) can often break the monotony of winter wear.
    However, I find it telling that our movement is lacking in the hat department. While I am partial to flatcaps, darbys and coppolas, I find that a broad-rimmed panama and panama style hat makes for an imposing presence in the summer. Even the much maligned fedora needs to be rescued from association with basement-dwellers.
    The absence of hats is sadly reflective of our nature as an indoors movement. This must change, rapidly, if we are to accomplish anything of note.

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