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Super Bowl LIV:
America’s Death Rattle

2,420 wordsShakira and Bad Bunny performing at Super Bowl LIV halftime.

I know, the fifty-fourth Super Bowl is old news. Who cares about something that occurred more than 24 hours ago? We might as well discuss a Babylonian sporting event. However, this Super Bowl averaged 102 million viewers, which makes it the eleventh most-watched event in US history — the top 10 are nine other Super Bowls and the final episode of M*A*S*H — and it is the pinnacle of Americanism. All football games are one elongated advertisement to consume more product, but this particular commercial, Super Bowl LIV, was blatantly hostile to its own consumer base. This seems unique and warrants dissection.

Halftime Extravaganza

I did not get to my friend’s viewing party until late in the second quarter, but the halftime show is the main concern of the whole spectacle. It began with Shakira shouting “Hola, Miami!” which was authentically pronounced O-la, Me-ah-me. Prior to this moment, I was unaware who was to headline, so when I saw her, I said “oh, Shakira. She was popular when I was. . . 12 years old?” I’ve been out of the loop for the better part of a decade, but it can’t possibly be the case that Shakira has a large American following today. It’s plausible that her popularity has been sustained now that there are about 85 million Hispanics in America.

Shortly after she finishes her opening tune and lets everyone know she can play the guitar, Shakira’s show breaks into “Kashmir” by Led Zeppelin for exactly eight seconds. Besides feeling misplaced, it’s appalling that the only good song of the night, and one of the most important rock songs of all time, was used solely as a transition from one trashy Hispanic pop song to another. I choose to interpret this as a subtle metaphor for the brief stint in which Europeans ruled the land known as America — about the late seventeenth to the mid-twentieth century. We were just a transition. The savages who inhabited it prior to European colonization and the third world hordes seizing it today are the beginning and end, respectively, and whites were a hurdle somewhere in the middle.

This is followed by Shakira’s nod to her Arabic heritage. She conveys this through belly dancing while playing with a knotted rope. The only way to interpret this is that the rope with which we’ll be hanged will also be flaunted by a 115-pound Colombian woman. Supposedly, this is a dance she has retained from her Oral Fixation tour, which is an unconscious reference to the elite group occupying America and the reason politicians have allowed Hispanics to conquer the American Southwest, despite the fact that citizens want the border sealed shut.

After some other song from the mid-2000s which people vaguely recall, a guy comes out looking like a flamboyantly gay version of Ali G. I’ve thought about it, and this is the best way to describe him. I read online that his name is Bad Bunny. (I’m slipping into a depression. It doesn’t help that the sun was essentially invisible in the upper Midwest for the whole month of January.) The end of Bad Bunny’s rapping includes mentioning la Raza. I don’t speak Spanish, and it’s hard to understand the words, but looking at the song’s lyrics, we get, “Guerrero Como Eddie, Que viva la Raza,” which I’m confident translates to “Guerrero like Eddie, long live the race.”

It is worth mentioning that there is an aggressive conglomeration of lawyers in the U.S. who champion “Hispanic rights” under the name La Raza Lawyers, which means they fight tooth and nail to prove Hispanics never do anything wrong. The FBI’s wanted list begs to differ. To summarize thus far, we have a couple of Hispanics singing and vibrating to trashy pop music during America’s largest event of the year, saying directly to the camera long live the race, referring to a foreign population currently blitzkrieging our border. Is there anyone left who believes America is not a conquered nation?

At this point, Shakira falls back into a choreographed crowd surf to be carried to another part of the stage. We can hear her labored breathing as she shouts for about ten seconds — it sounds terrible and adds to my skepticism that her microphone was on before this moment. When she is hoisted back on stage, she makes a disgusting but hilariously awkward Arabic chant into the camera while wiggling her tongue. Supposedly, this is her directly channeling Lebanese custom. If that’s what we can expect of authentic Lebanese culture, put them on a ship back home — I don’t care if Nassim Taleb writes intriguing books.

Soon after this, Jennifer Lopez comes to the stage strapped to the pole atop a diorama Empire State Building, surrounded by a dozen mulattos wearing black leather jackets with colorful skirts. She then rips off a pink dress to thrust her groin in our faces, which is the first of many such moves. In addition to the profuse thrusting, she regularly has her hand basically grabbing her crotch, similar to what rappers do in music videos. Somebody probably told her this is a power move. Even the liberals surrounding me at the viewing party, who would normally applaud any feminist behavior like the Manchurian candidates they are, were all dumbfounded and appalled. Even they thought this half-naked brown woman throwing her groin at the camera was vulgar.

In Lopez’s defense, it appears that she actually sings for the few words she performs. At least, she’s far better at faking it than Shakira and I’ll give it a nod. Lopez finishes one of her songs that I remember being popular 10-15 years ago, then the lights cut and a bunch of black women begin crawling around the stage like animals. Lopez emerges again in a new outfit that must have been underneath the other. It leaves less to the imagination than most lingerie. Then, she hops onto a stripper pole for another routine. Not at the top of the Empire State Building — just a stripper pole. A bunch of black and Hispanic dancers join the animal mayhem on the stage, wearing some bizarre straps across their torsos that make them look like they came directly from the Pride Parade. Then, we’re hit with another Spanish-speaking rapper, whose name I refuse to learn.

The cherry on top follows: A young Hispanic girl begins singing from. . . inside of a cage. This is an obvious nod to Trump “throwing kids in cages,” as CNN types like to repeat, as if it’s utterly preposterous that we should arrest people breaking federal laws. The stage lights then form the shape of the ancient sign for female. There is an all-girls choir singing “Let’s Get Loud” by Jennifer Lopez, a song I did not know until I searched the lyrics because it was released in 1999. Oh, and the girls also have American flags on their chests. It would be a semi-wholesome part of the show if they weren’t peddling leftist ideology that they do not remotely understand or espouse, and wearing skirts above their mid-thigh.

They cut to Shakira playing the drums, which was nothing short of gratuitous at this point in the program. Lopez returns to the stage draped in a feathered American flag that hangs to her feet. She yells “Latinos” at the top of her lungs and spreads the flag from the bottom-up, only to reveal that the inside is a Puerto Rican flag. Again, this is the halftime show of the biggest American event of the year.

Lopez exposing the Puerto Rican flag is accompanied by “Born in the USA” by Bruce Springsteen. The two songs meld together and Lopez says “let’s get loud” one more time. Then, the young girl and Lopez simultaneously scream “‘cause I’m going to live my life!” At which point Shakira pops back in to add, “ain’t nobody gotta tell you, what you gotta do!” They say this because white Americans spend their entire lives thinking about how to suppress Hispanic behavior on a daily basis. Immediately after, for fear that they might leave out a continent, Shakira’s song Waka Waka (This Time for Africa) makes a cameo. You may remember this from the 2010 World Cup, which actually took place in Africa.

Thank God it’s over.

This whole spectacle begs a few questions. Are Hispanics the true Americans? How about Africans? How about Middle Easterners? If this were the first American event you saw, you’d probably assume the only people who aren’t true Americans are Europeans and East Asians. However, we know that Europeans are the true Americans.

Perhaps I’m reading too much into this. But, there was a telling, albeit minor, scandal during and after the event. Apparently, Jay-Z and Beyonce stayed seated during the national anthem. This drew much attention, although he informed reporters that he was transfixed with the program, not protesting. He has partnered with the NFL and co-produced many of the Super Bowl LIV shows, so he was watching how his events were being executed:

The whole time, we’re sitting there, we’re talking about the performance and right after that, Demi comes out and we’re talking about how beautiful she looked and how she sounds and what she’s going through in her life for her to be on the stage, we’re so proud of her.

So, he was not paying close attention and the anthem caught him off guard. I accept this defense. However, he added: “I didn’t have to make a silent protest. If you look at the stage, the artists that we chose, Colombian [Shakira], Puerto Rican JLo. . . we were making the biggest loudest protest of all.”

We Cordially Invite You to Consume

It has been common for several years to hear people say they’re more excited about the commercials than the Super Bowl itself. This is because huge companies go all out, spending millions of dollars to write and air the funniest advertisements they can. However, this year was surprisingly humorless. If you have a good sense of humor, the vast majority of Super Bowl commercials were bad. This year’s ads, however, weren’t just unfunny. They were painfully sentimental and utterly devoid of comedic effect. It was the Year of Woke Capital. Dozens of multinational corporations spent $5.6 million per 30-second ad to tell us how much they care about us, which is why we should consume more product.

I’ll discuss one example: Anquan Boldin’s advertisement for the NFL’s new brand of activism. Firstly, do you remember Colin Kaepernick? How could you forget? He’s the mulatto who was given up for adoption by his white mother and whose black father had flown the coop before he was born. Imagine my shock.

Kaepernick was adopted by a generous, upper-middle-class family who had lost two sons to heart defects. He now has a gigantic afro and probably quotes Marcus Garvey. (Actually, if he did, I’d support him.) Anyway, the only reason we still talk about him is because of the bottomless can of worms he opened in 2016 after he first stayed seated during a national anthem when he was already on his way out of the NFL. He did this because he didn’t want to “stand up to show pride in a flag for a country that oppresses black people and people of color,” despite the fact that blacks are not disproportionately killed by police, and they’ve squandered almost 60 years of anti-white affirmative action.

We all know Kaepernick’s story. It sparked deep-seated racial hostility throughout the country. The NFL was against the initial controversy and all the ensuing black players who knelt, but they did not know how to handle the situation. There were teams and players who were staying in the locker room to avoid the national anthem, and so on. It’s all a big thing.

However, and to my point, the NFL appears to have been simply holding out until they found a way to monetize the resentment blacks hold against whites.

After halftime, there was a serious advertisement with Anquan Boldin, a retired player. He regales how after he finished a game with the 49ers in 2015, his wife informed him that his cousin Corey Jones had been murdered. Cut to a reenactment: Jones’ car is broken down on the side of the road. Coming from the opposite direction, an SUV pulls up and a white officer in plain clothes gets out of the vehicle. Boldin says: “Then this guy starts screaming, all you hear from there is three shots.” Cut to the funeral, where the pallbearers wore Oakland Raiders jerseys.

I looked up the shooting of Corey Jones out of skepticism. It happened as Boldin described. For this, the officer was sentenced to 25 years in prison on April 25, 2019. Apparently, there was an audio recording that gave the murder away, which hurts Boldin’s line that “had it not been for the work that we do, Corey’s death would have been in vain.” I guess his rhetoric is extra ammunition for the narrative they’re blasting the Super Bowl’s viewership with. Boldin adds the mission statement of his new player’s coalition: “We focused on police/community relations, education and economic advancement, and criminal justice reform.” These are code words that mean blacks dindu nuffin wrong, never do, and they deserve pockets filled with cash.

The commercial left out an intriguing detail, though. The reenactment depicted a white officer — and anytime someone mentions police brutality, they are implicitly talking about whites oppressing blacks. That’s what all of this is about.

The officer who murdered Corey Jones was a Pakistani immigrant named Nouman K. Raja.

These lies are created and peddled to gaslight the viewer into believing the oppression narrative: Whites are inherently evil and desire only to harm non-whites. This particular strain of The Big Lie was a commercial for the NFL’s Inspire Change movement, which the website claims has raised more than $25 million since April 2018 in grant money for social justice. How much of that do the NFL executives use for their $300 lunches?

Without white viewers, professional sports will die — and they fully deserve it. So let’s drop them. There are an infinite number of things you could do that would be more beneficial. Go to the gym, create a garden, build a nice stool. Almost everything you can do with 3.5 hours on a Sunday is more valuable than watching an NFL game.

On behalf of Shakira Isabel Mebarak Ripoll, Jennifer Lynn Lopez, Bad Bunny, some other Hispanic rapper, Jay-Z, Anquan Boldin, and Colin Kaepernick, I would like to say: Give us your money, white man. Only then are you allowed to die.



  1. Richard
    Posted February 10, 2020 at 6:00 am | Permalink

    I shake my head knowing how many of docile Whites still support this garbage. It’s disheartening how unconscious and uneducated people are about things that actually matter.

    But again, nothing will change until people loose their comfortable, self-serving lifestyles that are riddled full of gluttony.

  2. Peter Quint
    Posted February 10, 2020 at 6:47 am | Permalink

    The half-time show was nothing but a stripper show, the only thing they didn’t do was take off their clothes.

    • Vehmgericht
      Posted February 11, 2020 at 12:14 am | Permalink

      Yes and is it not extraordinary how ugly and repellant these supposedly ‘beautiful’ celebrity ladies thereby make themselves?

      As with so much ‘popular’ entertainment, a spectacle straight out of Hades.

  3. John
    Posted February 10, 2020 at 6:58 am | Permalink

    This is a valuable article that draws attention to an important issue. Thank you for writing it.

  4. Posted February 10, 2020 at 7:24 am | Permalink

    Bread and circuses.

  5. Viv
    Posted February 10, 2020 at 8:41 am | Permalink

    I love football and always will. Y’all sound like Chomsky in the 1980s bemoaning that an interest in sports was preventing the Marxist revolution from taking place.

    There’s a simple reason why Shakira and J-Lo were picked. Black artists have been boycotting the Super Bowl out of solidarity with Kaepernick. That’s why the NFL chose a white act to perform last year, to terrible reviews. Of course, the woke media will trash any white act that performs, so the NFL couldn’t go back to *THAT* well again. The NFL solved the problem by picking two Latinas to perform. The fact that the Super Bowl was also in Miami helped cinch the deal.

    The real story is that Jay-Z and Beyoncé even went to the game.

    • Corday
      Posted February 10, 2020 at 10:32 am | Permalink

      It’s not about the NFL being a distraction that promotes false consciousness. It’s about the NFL being openly anti-white.

      I love football and played it myself. But I never watch the NFL anymore because I’m not going to make pitiful copes about supporting something that proudly hates me and my family.

    • Severinus
      Posted February 11, 2020 at 5:06 pm | Permalink

      Would you say that you like to consume product and get excited for next product?

      • Viv
        Posted February 11, 2020 at 5:35 pm | Permalink

        I would say I love NFL football.

        I’ve also found that talking about sports is an excellent way to introduce ideas around race and identity to young white men. Perhaps you have found other successful ways…?

  6. EF
    Posted February 10, 2020 at 9:51 am | Permalink

    Severinus is yet another of the fabulous writers who write for CC. Some no longer write but there are newer ones who take their place. We all are grateful to Greg for the quality of CC articles.
    Now as to this piece it is something I have thought about for some time. I recall when the 2 black head coaches Bears and Colts were in the Superbowl. They showed a commercial featuring a huge ebony male in a bathtub with a white male on his knees, in a business suit, blowing soap bubbles into the bathtub.
    That was just a single example of, really, most television commercials.
    Almost all NFL teams are owned by (((THEM))) and just as ALL media, virtually, is also owned by (((THEM))).
    As Severinus points out the whole nation is in the same position.
    And Whites take it, and PAY FOR IT!!!

    The general that Trump had drones, which used whirling razor sharp blades to cut to pieces, murdered was a different type of male than we see in America. He was, truly, devoutly religious, he fought the American financed and MWD supplied Saddam Hussein’s attack on Iran in 1980. The Iranian general was on the battlefield for all 8 years. What American whites need is a man like that who is honorable and yet caused great fear among the enemies of his people and may I say, our people as well. The fiends who are the focus behind the STUPOR BOWL and everything you see in the media, college, Wall Street, and on and on.

    As long as Whites get their information from (((TV))), (((Facebook))), (((GOOGLE))) etc there is no chance, for now, of victory. The whites who remain, who are both bright and hard will eventually win…
    Just look at what Hezbollah has done over the years. I think American whites, such as I mentioned previously, will do even better.

    Greg Johnson not only writes brilliantly but has CC which offers other minds of value.
    This is VITALLY important for the current time. Education precedes action. No foolishness ever gains victory.
    So Greg does a very important job here at CC. Let us all LEARN.

  7. HamburgerToday
    Posted February 10, 2020 at 11:58 am | Permalink

    Lots of pessimism today in the CC comments. Some in this thread, too. Rooting for the home team is fun, it’s a permitted form of tribalism. What the enthusiasm of NFL fans for their teams shows is that tribalism is alive and well in the White body politic. That is good news because it’s there to be turned toward better ends, such as White Solidarity. There are those who lived their whole lives and died while working for — and waiting for — White people to wake up. Maybe that will be our lot as well, but I kind of doubt it. There are waves of changes making the political paradigm that dominated since WWII obsolete and the emerging paradigms are all racial to some extent or another. Travesties like the NFL half-time show are creating the conditions for the rise of White Racial Right in numbers so vast as to be overwhelming to our enemies. Will it for sure happen? No. Is the situation more fecund than it has been the 1960’s? Yes. Let the non-Whites do their hootchie dances and stick their cootchies in the White World’s face, the more they do so the more Whites turn away. If we build it, they will come.

    • Severinus
      Posted February 10, 2020 at 6:21 pm | Permalink

      I am simply inviting whites to spend their Tribe Bucks more wisely.

    • Kozyol
      Posted February 11, 2020 at 1:33 am | Permalink

      Much as whites are gaslit (forgive me the barbarism) into believing the oppression narrative, people like you gaslight others into believing “it isn’t that bad” by a facile reinterpretation of everything obviously very bad and, of course, “pessimism”-shaming. It’s been this way since white nationalism found its way onto the internet: and how much worse is the situation now?

      • HamburgerToday
        Posted February 11, 2020 at 7:14 am | Permalink

        I’m not sure what the objection is to a counter-viewpoint. I think there’s a compelling case to be made that the conditions for White Nationalism improve every day. As for ‘the movement’, we’re appear to continue to gain ground despite the rather serious suppression of our leaders and the complete black-out of any positive version of our views in the ‘legacy media’. Some days I’m less positive than others, but, in the main, I see things improving, if only incrementally. We are a great people whose great virtues have been turned against us. Just because — for the time being at least — our virtues have been inverted against our interests does not mean those virtues are to be denigrated.

  8. Benjamin
    Posted February 10, 2020 at 6:40 pm | Permalink

    I remember reading some stat that the average American who watches sports is more out of shape than the ones who don’t.

    Pretty sure it was from a Jack Donovan book

    • Richard
      Posted February 11, 2020 at 7:31 pm | Permalink

      There’s no question about this. Simply observe those in attendance at a major U.S.-football stadium, especially ones in your typical city that’s inhabited by people who exemplify the U.S.’s average obesity rate of nearly 30%. The Rust Belt cities are a good place to start. Of course, those in attendance in a city such as Washington, D.C. or Denver will be on the fitter side as these metros are among the leanest in the country (Colorado has the lowest obesity rate of a still whopping 22% and D.C. is the leanest large city in the United States). Of course this makes sense as Colorado is inhabited by an active populace who are meticulous to what they put into their bodies and D.C. has the most educated populace who are also more conscious of healthy lifestyles.

      I grew up in a Rust Belt city and I can assure you that the majority of those in attendance, regardless of their socioeconomic background are visibly out of shape and indulge in healthy lifestyles (there’s nothing healthy about eating processed foods that are inundated with GMOs, nitrates, carcinogens, and preservatives) or consuming alcohol — especially large amounts of it.

      • Richard
        Posted February 11, 2020 at 7:33 pm | Permalink

        “are visibly out of shape and indulge in UNHEALTHY lifestyles”

  9. Paul
    Posted February 10, 2020 at 9:15 pm | Permalink

    “Almost everything you can do with 3.5 hours on a Sunday is more valuable than watching an NFL game.”

    Several years ago, someone told me that you’d only be able to distill roughly
    eleven minutes of action from a 3-hour football game.

    • Severinus
      Posted February 11, 2020 at 5:04 pm | Permalink

      Yeah, the NFL is about 11 minutes, baseball is about 18 minutes, which I found here.

      In my opinion, that’s Bad.

  10. Lord Shang
    Posted February 11, 2020 at 1:50 am | Permalink

    No true white man watches nonwhites play games. A man of intellect reads a book, a man of action takes a hike ot shoots his gun. Either might do something useful and instructional with his children. Sports are for children. Pro sports is another sign of American (and postmodern global) immaturity.

    • R_is_my_R
      Posted February 16, 2020 at 5:13 am | Permalink

      So true. Why white men would watch brown men play games is beyond my comprehension. Appalling example of the mental conditioning we have been subject to since childhood. Where were our mothers and fathers to protect us from this deception?

  11. Antidote
    Posted February 11, 2020 at 2:49 am | Permalink

    I was watching some reality show about “Frozen Law Enforcement in Alaska’ or some such; the segment involved a State Trooper being airlifted into a remote settlement to monitor a basketball game between two clans. There is betting, and there are sore losers, and at times the whole town (albeit with the addition of smuggled in booze) can descend into vindictive vandalism and violence.
    I saw the teams on the court; the players were all short and some of them had that pudginess which betrays ‘the thrifty gene’ which all Amerindians carry. However, they were all cheered and supported by their respective sides. Needless to say there are no jokes about ‘Injun can’t jump’ nor is there any mention of Kobe or LeBrown.
    So I found myself jealous and full of sehnsucht for a long extinguished American time and place; where the local high school kids were the sports heroes and the big deal.

  12. BroncoColorado
    Posted February 11, 2020 at 2:53 am | Permalink

    The actor Peter Ustinov, during his time in late-1950s Hollywood, when asked about the Roman period movies in which he was acting is alleged to have said, ‘America is the new Rome’. That prescient observation is all the more accurate today.
    Remember, “the street is always watching”, and we can be sure China and others are watching these spectacles with a mixture of disapproval and self-satisfaction in the knowledge that when existential conflict arises their armed forces will be superior.

    • Peter Quint
      Posted February 11, 2020 at 7:23 am | Permalink

      “the street is always watching”

      That’s from “Carlito’s Way,” isn’t it?

      • BroncoColorado
        Posted February 11, 2020 at 1:22 pm | Permalink


  13. Tom J.
    Posted February 11, 2020 at 4:20 am | Permalink

    Football is a huge time waster. Between the commercials and endless gaps between the plays why bother. I have better things to do than to waste 3.5 hours of my life sitting in front of the (((TV))).

    Truth being TV in general is a huge time waster – its basically a mechanism to sell you endless stuff and to brainwash you. (((They))) control ALL the media (TV, print, film and internet) along with the sports. The agenda is on display 24×7, 365 days a year. My elderly father loves to read the newspaper and EVERY SINGLE DAY there is an article about the holohoax.

    Since I was a child I have never understood whites being fans of sports that are pretty much all black. I remember seeing white kids with posters of black athletes on their walls, I always thought it was odd. They are black, you are not.

    Even as a kid I knew that blacks and whites are not the same. And this was not taught to me by my parents. This is what happens when you are white and grow in a town that is predominately black. As a kid I was robbed and beaten by groups of blacks pretty much my entire childhood this despite being in private school (we walked to/from school). We wised up quick and learned to avoid them by getting to school and back as quickly as possible.

    Race realism 101 in your face. Enjoy your Talmudvision.

    • Richard
      Posted February 11, 2020 at 7:18 pm | Permalink

      Well said. I’d like to add that TV is inherently toxic as it’s a form of propaganda and indoctrination. You’re being told what to think by corporate-backed media outlets. It amazes me how so many of people don’t understand that all of mainstream media (MSM) is corporate funded and agenda driven. MSM caters to an audience who aren’t purpose driven like the Dissident Right — or even our more conscious enemies.

  14. E. Perez
    Posted February 11, 2020 at 6:43 pm | Permalink

    Please be more indulgent with Joe six-pack watching Super Bowl.

    Imagine we hadn’t fought so valiantly in WWII, in Super Bowl halftimes he would be treated now with real blonds from Germany, not painted Colombians, and with Beethoven, Haydn and Händel, not rap.

    Do you really think he could stand that?

  15. Matt Jackson
    Posted February 20, 2020 at 6:56 pm | Permalink

    I haven’t laughed since I read culture of critique. Very funny description of the half time show.

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